Rob Speranza -Music conventions

 4 key areas:

-Creativity and originality 

-Technicality 

-Marketability 

-Expression 

Sharp camera shots, high quality slow motion shots, originality, she’s expressing her views and points, tells as story and the video helps the music make sense with more of a storyline. 

Basics of production in the making of music videos:

- Figure behaviour, action, performance 

- Artist performs to camera. This is not journalistic or an interview. They don’t look off camera. They are looking at the camera, at the audience. 

- In terms of non-performances, for actors involved with a storyline, they don’t usually look at camera unless the storyline or concept calls for it. 

Camera activity: 

- Music videos are often not still or static, unless there’s a lot in frame. 

- Movement 

-  Matching the pace of the music

- Moving with the rhythm / pace of the music 

- Jibs / Cranes / Ronins / Steadicam / Osmo / Drones 

Edit speed: 

- Matching the pace of the music : fast pace, slow pace (cutting to the beat) 

- Matching colours and the framing 

Look at where the eyes of the viewer are at - relative point of interest - makes fast cutting possible 

Colour and exposure - don’t do such large contrasts - manage colour correction 

Use the beat of the music - fast cutting 

Create resemblance elements - images /words

Match camera/action movement - lets shot flow 

Equipment: 

- Lighting- creative set -ups

-High quality camera 

-Fluid movement (grip):smooth movement, glidecams, drones etc

Preparation:

-Listen to the song about 20 times to help generate ideas 

-What kind of location would match this music ?

-What kinds of movement ?

-What kind of lighting ?

-What kind of framing / lenses would you use to capture the theme ?

- Brain dumps 

- Mood boards

- Story boards  

- Sketching out ideas