LO1: Report purpose and approaches

 Advertise, promote and market - Halifax Banking advert

https://www.youtube.com/watch?v=62QAAaMdTp4

The Halifax banking  advert was produced by the company DDB, this advert was created to encourage people aged 25-54 years old to join their banking for the genre of this advert was banking and family life. This advert is shown on the television on the more mature programs for it would not be shown on a child’s channels because it does not apply to them and would not interest them because they are not of age to have a bank or to be moving houses alone. 

This advert starts of by showing a family moving into a new home, the father is walking up the stairs with a box full of child’s toys. The audience know this for a slinky falls out the box when the father gets to the top of the stairs. A wide shot is used before this to show the father walking up the stairs and the moth and child in another room playing and smiling. A close up shot is further used to show the slinky falling out the box onto the stairs then continues to fall down them until it hits the floor at the bottom of the stairs. The floor tile the slinky lands on then lights up blue. Then a classic song is played that the target audience would recognize being “Get Down On It,” the slinky then continues to move towards the kitchen lighting each tile it touches blue, green or pink. This all occurs in the first 20 seconds of the advert.

In the next 20 seconds of the advert there is an comedic effect added to the slinky for it gets stuck on a piece of pizza in an open pizza box on the kitchen side. From there being a classic pizza box that is open it emphasizes the idea to the audience that a regular family can join Halifax because it is simple and easy to do. From this there is then a shot of the bathtub filled with water then a low angle looking upwards to the shower head this now lighten up blue. From this angle it creates a feeling of the audience being in the bathtub. From the same camera angle there is then a shot of the slinky falling down into the bathtub. Furthermore, a shot of the slinky in a well lit area, being the bathtub, with pink lights is the changed to a high angle where the slinky is then shown to be swimming in the bathtub with the lights changing colors to blue and pink.

In the last 20 seconds of the advert another comedic effect is added for the slinky is then shaking itself to dry itself off like a dog does, however this shot is done in slow motion with an deep over voice saying “Oh Yeah.” The camera shot then travels to another room in an attic showing a white set of draws from the low angle being lit up blue, green and pink on each draw. The top draw being blue then open and the slinky then appears out of it dancing with paper, pens and paint brushes on the front of it to create a face for the slinky. A clip of a dog being sat on an old family chair, the chair is then lighten up pink with a single blue cushion on it. A zoom out is then done to show the slinky and the rest of the furniture in the room to follow the pink and blue theme, this is all shown from a low floor angle. A caption is then inserted saying “That new home feeling” in bold, white writing. The slinky is still dancing in the middle of the screen with the floor boards continuously changing colors between blue and green in a stripped pattern. Then the caption then changes to “Halifax makes it happen,” an aerial shot is used to film all the houses joined with each floor of the center house, that the family are moving into, having the colors pink, blue and green. The Halifax logo is then placed in the center of the sunset sky being bold and white. Underneath this is the house that the family are moving into with a moving van outside with the family taking the boxes out and then taking them into the house. 

This advert meets its purpose for it shows a relaxed home with a younger child and the parents smiling and being relieved with their situation. This then promoted Halifax for it shows them to be easy, relaxing and stress free hen moving houses, this is a positive aspects for moving houses can be stressful especially with a younger child. This then means that for the family the can focus more on their child then their new house issues. The idea of using a slinky to express the journey of the household from being with Halifax shows that this banking company can be flexible with moving and only goes forward in a comic fashion.

Inform - NHS COVID-19 Hand.Face.Space advert

https://www.youtube.com/watch?v=jr09ByDYuq4

This NHS advert for coronavirus produced by the government to inform people that live in England, rules and guidance to prevent getting the virus. This advert is about health for the people which then makes it the genre of the advert, this advert is published and shown on the television by the government. 

In the first 10 seconds of this advert a woman is shown to be in the kitchen washing her hands, she then says “I wash my hands to protect my family.” This is also shown at the bottom of the screen in white writing this continues to happen every time someone says anything, also on the screen is the UK Government logo being shown in the top left corner of the screen and also the NHS logo shown opposite it on the right corner of the screen, these continue to stay on the screen thought out the whole advert in the same places. After this there is then a man shown to be running for the bus, as it stops he then starts to put his face covering on as he says “I wear a face covering to protect my mates,” from him speaking like this it suggests that he is a teenager. Another shot is then further shown to be a wide angle of two teenage boys in a living room that are from different households playing video games but also suicidal distancing for one is sat on the sofa at the far left and the other is opposite them being on the right of the screen sat on a separate chair, one of the teenage boys then says “I make space to protect my Nan.” 

In the next 10 seconds of this advert there is a montage of all the people that have been shown but shown again as the first woman is holding her wet hands up whilst still in her kitchen as the camera focuses on her hands and blurred her face slightly, this then makes her hands the main focus of the shot. She then proceeds to say “Hands.” Then the first guy that was catching the bus is shown whilst he is still on the bus with his face mask on, as he points at his face mask he then says “Face.” From that there is then the teenage boy shown that was sat on the chair, with his arms out saying “Space.” After that there is then another man shown that is working at what seems like a factory for he was wearing a high visibility vest using hand sanitizer saying “I was my hands to protect my colleagues.” Then a different woman is shown to be older is going to her local corner shop whilst wearing a face covering saying “I wear a face covering to protect strangers.” She’s then shown inside the shop with a close up zooming in slowly. Coming from this there is then a an over the shoulder shot taken from inside a house as someone opens the door for a delivery, as the door open as the package is on the floor the delivery woman steps back and says “I make space to protect you.” 

In the last 10 seconds of this advert all the people from the past 10 seconds are shown in a montage for the factory worker is shown holding his hands up to the camera as a close up is done with his face blurred again as he says “Hands.” Then the woman that went shopping then is shown inside the shop with her mask on saying “Face.” After this then the delivery woman is then shown with her arms out saying “Space.” Then all the people that have been shown throughout the advert are shown as an deep voice over says “As we spend more time indoors we need to do whatever we can to help protect each other, so please wash hands, cover face, make space.” As “Wash hands” is said the screen then goes to the NHS blue color with ‘CORONAVIRUS’ in white in the center of the screen in bold writing. The hands icon is shown then the face Mack icon is show when “Cover face” is said, then finally the social distancing icon is shown when “Make space” is said. 

The purpose of this advert is to inform the people of England on how to prevent getting COVID-19 and what the NHS advice them to do. From there being regular people shown doing their day to day lives and how they can do so safely it helps show the audience that you can still lick each your lives but you just have to oblige by the rules to protect each other. 

Educate - THINK! Child road safety : Tales of the road campaign

https://www.youtube.com/watch?v=67XsZ8lwORk

The video THINK! Child road safety was produced by Smith & Foulke’s and is shown on YouTube, schools may also show this video to the targeted audience of ages 3-12 years old. They may do this to educate the students on road safety. 

At the start of this video there is a young boy stood in dirty shorts and a dirty yellow T-shirt with a sling on his right arm, he was slouched to one side with tears in his eyes and black circles around then. Around the boy was dark green writing on the musky, brown, dark background that said “The Boy who didn’t Look for a SAFE PLACE to CRoSS.” The writing then fades away as the deep voiceover then says “He couldn’t be bothered to walk to a place where cars can be seen from a nice open space” as the camera half arcs around the boy to then be an over the shoulder shot. The boy is looking at some kids playing and laughing on a nice green field with the sun out. He then looks to his left and the camera follows him where you can see him looking at himself crossing the road. The voice then says “So he crossed the road right at a bend,” this all occurs in the first 13 seconds of the video. 

From that you can then see the boy trying to peak around the corner as one foot is on the road. The voice continues to say “Now his arm for some while will be struggling to mend.” The camera then turns to the front of the boy as he looks worried for himself as he watches himself try and cross the road. He puts his arm out and shakes his head as to say “no don’t.” The camera then goes to where the car is coming from being a vehicle mounts shot. The voice over then says “The car cannot dodge what it cannot see,” as the car comes around the corner. The boy watching himself watches the car with a worried look. The car then hits the young boy crossing the road, this is shown throw a close up of the boy looking at the camera/car. The voice then says “so flattened him unfortunately,” the camera then returns to the boy watching with his arm still out but slowly going down, a zoom out is then used. 

The boy then looks to his left to see the kids that where playing walking in the opposite direction to him as the voice the proceeds to say “now he can’t swim, dress himself, a go-kart because his arm is all limp and falling apart,” as this is said the camera quarter arcs him into a wide shot. The camera angle then turns to the opposite side near the kids doing another wide shot so you can see the boy in the background all alone. The kids then stop to cross the road at a safe place of straight road. Writing then appears again in the dark green color saying, “Always cross where you can see what’s coming.” At the bottom of the screen in white it stated “search online for ‘Talks of the road’ then ‘THINK!’ in a blue box larger then the rest of the writing, written in yellow. Whilst this is on the screen the kids then cross the road safely and the camera follows them to the other side of the road. 

The purpose of this video is to educate children on the dangers of the road and how to be safe when crossing one. From showing a child missing out on having fun with friends and being isolated it will make younger kids be worried if that happening to themselves so they then will be safer and smarter when crossing a road. 

Entertain Single Ladies by Beyoncé 

https://www.youtube.com/watch?v=4m1EFMoRFvY

The music video Single Ladies is very entertaining for it has continuously changed lighting. This video was produced by VH1 and is a pop music, contemporary R&B, it is shown on YouTube music, Spotify, television and also Deezer. This video is for all people that are single and need to have a little encouragement that being single is okay. 

At the start of this music video there is a blank screen with the start of the beat to the music. Then the screen slowly lightens up to show Beyoncé and the two side dancers next to her, one each side. They are all wearing black heals, with a black bodysuit however Beyoncé’s has on arm exposed and the left covered up then with a metal glove on top, this glove signifies her not having a wedding ring on her left hand finger. The two dancers do not have the glove and have both arms exposed, they all have their hair down with a big quiff at the front. They all start to do the iconic dancing in a white plain room that is darkened to look grey, however the dancers and Beyoncé have a spotlight shone behind them on the floor they are stood on. They continue to dance as the camera slowly zooms in but still with the wide shot it began with. The background light changes to make the whole background white whilst the dancers and Beyoncé look darker through having a grey tone to match the black and white theme. When they all bend over the lights go black and the camera starts to zoom out as they dance. The spotlight stays on from behind them. As they all dance in a circular shape the lights gradually fade back on. From this they all then dance around in a circle following the camera. The camera continues to go around them and they turn in the opposite direction. They stay in the same format throughout the video, this means Beyoncé stays in the middle and the dancers are on either side of her. The camera continues to go around them as they dance and turn in a clockwise motion and the camera in an anti-clockwise motion. the camera then stops when facing them and transitions into a low angle, this then empowers Beyoncé and the dancers. The camera then zooms in on the music's beat to all of the dancing. As they turn to switch the side they are facing the background then turns fully white, making them stand out. The camera the zooms out then in to form a close up on Beyoncé. As she throws he hands out the camera zooms out acting as if she pushed it back, the screen then goes blank then slowly lightens back up when they are in a different position dancing. The camera follows Beyoncé’s movements so she stays central on the screen. As Beyoncé drops to the the floor the two dancers turn around so their backs are facing the camera, the lighting then brightens to make Beyoncé stand out more. The camera then zooms in on Beyoncé and the lights dim slightly. The dancers the go around Beyoncé as she stands up so they switch sides. The dancers then go next to her and crouch down facing away from Beyoncé as she is stood. 

In the next minute and 15 seconds the dances swing outwards from Beyoncé and stand. The camera then goes back to a low angle shot with a wide angle shot. The dancers then go around the back of Beyoncé to her sides and through their leg up on the outer sides of Beyoncé. The lights then go white and then dim again, they continue to do so as they all dance to the chorus of the song. The camera then zooms in and then out again. The background then goes white and the camera half arcs them as they dance. The screen then goes black for a split second to then lighten up as they alternate to turning around and look over their shoulders towards the camera. They then face the camera with it being to the side of them because if this the screen then goes blank again as the camera centralizes Beyoncé and the dancers, then the lights start to brighten up again. It then slowly zooms in onto Beyoncé dancing and then zooms out to a wide angled shot, this is done because they are now doing a full body dance meaning everyone needs to be shown and so does their bodies. The background then changes back to white to make all of them stand out. The camera angle changes to a high angle then back to a low angle. 

In the last minute the camera zooms in slowly on the dancing then jump cuts to a wide angle. They all run up an invisible ramp on the right side of them, the camera zooms in slightly to capture this. There is then a high angle taken of them in a triangle blocking, being Beyoncé at the front and the two dancers behind her separated. The lights then start to dim as the camera starts to face all of the,. The camera arcs them as they dance and turn faster than the camera. The lights alternate from black to dimmed, the lighting then changes to white as they dance. The camera then continues to zoom in then out and does an instant zoom in on Beyoncé as she points to her ring finger. From that the camera then zooms out to view everyone. The editing in this video fits with the beats of the rhythm for there are multiple jump cuts, it continues to do this as the lights dim and the camera slowly centralizes. The camera then zooms in on Beyoncé creating a close up. As they as do a dramatic hair flick from bending over slightly the camera zooms out. The camera then zooms in on Beyoncé dancing then more rapid jump cuts are added, to then show all of them showing their ring fingers. Beyoncé then gets zoomed into again as she does this, the camera zooms back out then slowly in as the song finishes. However, Beyoncé is zoomed into at the end as she moves her fingers on her left hand, this then creates a robotic sound from the metal glove moving. 

The purpose of this music video is to promote Beyoncé as an artist and to also entertain her fans. From the lyrics of this song it created enjoyment for her fans to watch and also encourages them to do her dances for they are iconic dance moves that will hype up broken hearted people. 

The difference between an educational video to an entertainment video, an educational video includes facts and advice about the topic. However, an entertaining video targets to entertain its audience by having content that is funny, comical and amusing the audience this can be through a YouTube video, blog, music video etc. 

There are also many differences between a promotional video and an informing video. An promotional video helps promote a brand, artist or band these tend to be short adverts or can even be an music video. A promotional video contains, the product, entertainment and where it can be found and if there is any social media platforms it can be found on. However, an informing video contains facts about a certain topic, these can also be entertaining depending on the target audience.