Recap on conventions of music videos
Little Mix - Touch
Mise-en-scene:
- Colourful/ bright backgrounds
- Revealing costume/ sexy costume (corsets, heals, short clothing, men with no tops)
- Blocking of the singers surrounded by men
- Bright lighting connoting the singers are easy to see
- 2 girls wearing darker clothes and the other 2 wearing lighter colours
CameraWork:
- Close ups of singers having men push them against the wall
- Wide shots of all the singers dancing with one another
- Zoom out shots of the singers walking closer to the camera
- Establishing shot of the singers walking together out the colourful maze
- Constant zoom ins and outs at the end when the girls are dancing on the floor
- Low angle arc panning to connote the importance of the artist and give them power
Editing Techniques:
- Both sides of the screens slowly go in like a curtain to end the video
- Camera movements flow to then the next section of the video
- The colours of the walls are used to transition to the next clip so the video flows in an continuous manner
- A cut clip was used from one girl to the whole group
- Cross cutting between artist to see them singing
- Rapid editing to engage the audience
- Slow motions, time lapse, montages (editing matches the tempo of the song)
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