Unit 15: Audio Visual Promos

Promote/market: - Music videos  - Film trailers https://www.youtube.com/watch?v=naQr0uTrH_s - Games trailer advert  Inform: - College and university promos  https://www.youtube.com/watch?v=mi2QwPf_ajo - Public information (NHS) Entertain:  - Music videos  https://www.youtube.com/watch?v=uelHwf8o7_U - Film trailers  - Short advert for a TV show  Educate:  - Tutorial    https://www.youtube.com/watch?v=TGsz6JO6TxY - Public information 

 4 key areas: -Creativity and originality  -Technicality  -Marketability  -Expression  Sharp camera shots, high quality slow motion shots, originality, she’s expressing her views and points, tells as story and the video helps the music make sense with more of a storyline.  Basics of production in the making of music videos: - Figure behaviour, action, performance  - Artist performs to camera. This is not journalistic or an interview. They don’t look off camera. They are looking at the camera, at the audience.  - In terms of non-performances, for actors involved with a storyline, they don’t usually look at camera unless the storyline or concept calls for it.  Camera activity:  - Music videos are often not still or static, unless there’s a lot in frame.  - Movement  -  Matching the pace of the music - Moving with the rhythm / pace of the music  - Jibs / Cranes / Ronins / Steadicam / Osmo / Drones  Edit speed: ...

Starter What are music videos for? They are used for promoting the band or singer and to promote their image and how their music relates to them. Promote tours, promote creates content for music videos channels, promote movies, tours.  How the artist presents themselves and hat they are known for.  Types of music videos Sven E. Carlsson(1999) - performance clips, conceptual clips, hybrid clips.  Andrew Goodwin (1992) - relationship between lyrics and visuals, visuals may contradict the lyrics for effect, relationship between the music and visuals, genre-related style, the creation of a star image to promote a recognisable brand image, voyeurism (pleasure of looking at something)’The Male Gaze’ Laura Mulvey, intertextual references (references another media).   https://www.youtube.com/watch?v=uJ_1HMAGb4k Performance clips -Song performance -Dance performance  -Instrumental performance  -Concert performance  Conceptual Clips -Narrative based  -Abstr...