What are music videos for?

Starter

What are music videos for?

They are used for promoting the band or singer and to promote their image and how their music relates to them. Promote tours, promote creates content for music videos channels, promote movies, tours.  How the artist presents themselves and hat they are known for. 

Types of music videos

Sven E. Carlsson(1999) - performance clips, conceptual clips, hybrid clips. 

Andrew Goodwin (1992) - relationship between lyrics and visuals, visuals may contradict the lyrics for effect, relationship between the music and visuals, genre-related style, the creation of a star image to promote a recognisable brand image, voyeurism (pleasure of looking at something)’The Male Gaze’ Laura Mulvey, intertextual references (references another media).

 https://www.youtube.com/watch?v=uJ_1HMAGb4k

Performance clips

-Song performance

-Dance performance 

-Instrumental performance 

-Concert performance 

Conceptual Clips

-Narrative based 

-Abstract/Artistic 

-Hybrid (performance and Narrative/Abstract)

https://www.youtube.com/watch?v=LKYPYj2XX80

https://www.youtube.com/watch?v=FGBhQbmPwH8