Unit 15: Audio Visual Promos

 -Brain storms  -Idea/thought clouds/showers -Sketches  -Inspiration -Repeated listening to the track -Music video scripts are often not as 'narrative' as prosaic drama scripts. Often take the form of 'grids' or are formulated with columns; one for the song lyrics, one for the corresponding content.  Mood boards Good one is - easy to feel and understand, cohesive. Bad one is - difficult to image/portray, disjointed. Contain- colors, shapes, patterns, forms, and what all of these are meant to evoke. Emotions to elicit as a result of them. specific props can be shown on the mood board to show what is about to happen throughout the video. Storyboards Need to be created after there is some footage or at least there is a functional scripts to work from. There needs to be a set scene or for there to be more developed ideas to form a storyboard.  Lighting can be used to show the passing of time. Stop shots can be taken to changed the scenery whilst staying in one place...

  Advertise, promote and market - Halifax Banking advert https://www.youtube.com/watch?v=62QAAaMdTp4 The Halifax banking  advert was produced by the company DDB, this advert was created to encourage people aged 25-54 years old to join their banking for the genre of this advert was banking and family life. This advert is shown on the television on the more mature programs for it would not be shown on a child’s channels because it does not apply to them and would not interest them because they are not of age to have a bank or to be moving houses alone.  This advert starts of by showing a family moving into a new home, the father is walking up the stairs with a box full of child’s toys. The audience know this for a slinky falls out the box when the father gets to the top of the stairs. A wide shot is used before this to show the father walking up the stairs and the moth and child in another room playing and smiling. A close up shot is further used to show the slinky falling ...