LO2 Initial Planning for Audio-Visual Promo
LO1: Report purpose and approaches
Advertise, promote and market - Halifax Banking advert https://www.youtube.com/watch?v=62QAAaMdTp4 The Halifax banking advert was produced by the company DDB, this advert was created to encourage people aged 25-54 years old to join their banking for the genre of this advert was banking and family life. This advert is shown on the television on the more mature programs for it would not be shown on a child’s channels because it does not apply to them and would not interest them because they are not of age to have a bank or to be moving houses alone. This advert starts of by showing a family moving into a new home, the father is walking up the stairs with a box full of child’s toys. The audience know this for a slinky falls out the box when the father gets to the top of the stairs. A wide shot is used before this to show the father walking up the stairs and the moth and child in another room playing and smiling. A close up shot is further used to show the slinky falling ...
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