Unit 15: Audio Visual Promos

  From creating a video showing how equipment is being used it shows that we are capable to use the equipment and also put the equipment away safely. This helps with the risk assessment we would do. 

  This email is evidence of us asking for permission to film in the studio at Doncaster UTC, from asking for permission to use the location it reduces the risk of the college suing for filming in their location without permission. 

Equipment which is needed to film a music video: Camera - to gather footage to create the music video Lighting - to make sure the footage is clear and visible. The lighting will also show the mood and  atmosphere of the different clips.  Tripod - this will make sure the footage which is filmed is stable and isn't wobbly or shaky. Drone - we will use this to get aerial shots of the date scene. Lens - for different types of shots.  Music Player - to get the lip sinking correct when recording.  Spare batteries - so camera doesn't run out of charge whilst filming. Camcorders - for shooting convenient footage. Video Switcher (or computer system) - that can handle every video and source which we have.  Outdoor filming extras-  Things to stabilise the equipment - this means that we can then film outside safely reducing the fact of breaking the equipment  Cloth to block the sun off the equipment - this reduces the fact of the sun overheating equipment  ...

 

  For these lyrics we have found out that the main character is a girl that finds it hard to accept peoples love and doesn't like letting people in because she can feel as if they have been let in and that can be difficult for her to do. 

 

   Asking for permission by the record label makes it so that the record label can't sue us for using their song without permission, it also means that we have shown the record label that we will be using the song for educational purposes only and will not gain any profit from the content. 

This finished product would be a complete music video for the song ‘You Don’t Down Me’ by Elizabeth Gillies.  This video will give the lyrics a visual product to create the narrative of the lyrics of the song in a visual form.    Target Audience    KC For this visual product the target audience  is  for  mid to older teenage audience and for all genders.  These lyrics and the audio visual that will be made would be for all types of people. However, the music video includes  revealing clothing  and the idea of a girl that struggles to love and a boy  that wants her to accept his love. Audiences that may find the sight of the narrative off ensive or may find the narrative against people's religions and beliefs may not want to watch the visual product.    Purpose    EB The purpose of this visual product is to promote the  artist ‘Elizabeth Gillies’ and the genre of the song  in a v...

 

Eninem - Venom  I enjoy the editing techniques in this video and how the lyrics are passed to other characters to constantly keep the audience engaged.  I like the editing of there being a hybrid of a narrative to then a performance.  I also enjoy the face editing.  Katy Perry - Last Friday Night  I like the costume change that happens to create the storyline of this music video.  I also enjoy the idea of the atmosphere and scenario included.  I like the use of colour in the video and how everything is bright. There is also clips of narrative scenes.  G.R.L - Ugly Heart  I like the costumes and how the group acts with one another have have the same energy. I also enjoy the location changes that occur.  I enjoy the idea of the artists being in an police station and also in a line up.  Narrative  Performance  Both mixed hybrid narrative and performance 

Little Mix - Touch  Mise-en-scene: - Colourful/ bright backgrounds  - Revealing costume/ sexy costume (corsets, heals, short clothing, men with no tops)  - Blocking of the singers surrounded by men - Bright lighting connoting the singers are easy to see - 2 girls wearing darker clothes and the other 2 wearing lighter colours CameraWork:  - Close ups of singers having men push them against the wall - Wide shots of all the singers dancing with one another - Zoom out shots of the singers walking closer to the camera - Establishing shot of the singers walking together out the colourful maze - Constant zoom ins and outs at the end when the girls are dancing on the floor - Low angle arc panning to connote the importance of the artist and give them power Editing Techniques:  - Both sides of the screens slowly go in like a curtain to end the video - Camera movements flow to then the next section of the video  - The colours of the walls are used to transition to the...